So it’s happened, the SEO apocalypse part 2 arrived. Planes fell out of the sky, there was widespread looting and even acts of cannabilism…
It was built up (by some) to be the ultimate SEO spam killer, Penguin 2.0. I know I certainly run huge audits for clients, new and old, to try and ensure that we were at no risk with an imminent update. Matt Cutts confirmed the original algorithm update occured overnight (UK time) and affected around 3% of all EN-US search queries. As large or as small that seems to you, the SEO community seems to have been almost entirely positive about the update and there’s no global killer involved. However, this has been on the increase and it seems as though the dial is being turned up as expected if you followed this post.
Which is worrying that there are still so many that don’t comply with what should be an industry standard in practice (you wouldn’t let a dentist give you a false or unnatural filling would you? So why is it okay to provide an unnatural SEO service?) and these sorts of strategies still aren’t entirely safe if you look around a bit more.
Companies, large and small, need to adapt to a new approach to increasing the link portfolio of a website and finally shake off this mindset of buying links. It might work momentarily for now, but ultimately it is poor practice and just plain lazy work. If you want some cool ideas to help you build links, why not check out the post I wrote on Moz?
Anyway, I digress. What can we expect to come over the next few weeks from Penguin?
If you’re a close follower of MozCast, you’ll have noticed some fishy results recently. Their data servers are being messed around by what can only be described as anomalous results. What this appears to be (and Dr. Pete agrees) is a range of tests across many search queries.
What this means for you
Strange ranking results, temporary loss of traffic, temporary gain of traffic and maybe new snippets or SERPs. It also means that Google could drop a host of new Algo-bombs on us at anytime if they’re testing anything important. Just be on your toes and don’t do anything stupid.
We know Google’s getting smarter, if you don’t then you’re not paying any attention at all. We also know after the BBC situation that Google aren’t willing to take any prisoners and can drop you quite literally at the click of a button.
This means all those paid links you’re about to put into Q3′s budget are getting more and more risky. Why not spend that money on an infographic instead or an Outreach Intern or another freelancer to help you do Outreach? Paddy Moogan’s Link Building book is certainly cheaper than an advertorial, go buy that instead!
Work hard with quality and these updates shouldn’t scare you