Infographics. Cool and interesting information displayed in a funky graphical way, that when done well are an awesome addition to a content campaign.
You might argue that they’re becoming too saturated and overused. Personally I think they’re awesome, but that might be because I’m from the UK and don’t get as much (or as quickly) as you guys so across the ocean. Maybe there’s too many released in the Internet Marketing community, that’s possible.
So what next?
I’ve never done this before, but I’m coining a term. (How exciting!)
Intergraphics: An interactive graphical representation of information of data / Interactive Infographics
I want you to think about the benefits of an infographic for your site visitors:
- A nice and simple way to display information
- Increased user retention of information
- Engaging content
- Highly Share-able and Link-able
That’s just a few key benefits. But we can definitely move on from that.
Taking What You’ve Got And Making It Better
By making an Infographic more interactive, you take something already pretty awesome and make it more awesome. Isn’t that what we’re trying to do every day?
Why is it more awesome? Well firstly, take a look at some of these examples I’ve put below.
The Use Of Water by Good.is
The World at 7 Billion by BBC
Now, to be totally honest I’m not interested at all in those subjects (maybe the 7 billion thing but anyway) but those Intergraphics kept me interested in that page. I’ve now linked to those when I normally wouldn’t have because they’re different and more interesting than a static image and I even learnt the information that was within them during the process.
So from a topic I totally wasn’t interested in, because it was funky, moving and awesome in a different way, they actually hooked me and kept me on the page… something they wouldn’t have done with an infographic.
Infographics : Getting saturated, static images, limited amount of creativity (because it is just a static image).
Intergraphics : Interactive, increases average time on page, increases page interest, higher levels of social engagement and linking, unlimited creativity.
I’ll be keeping an eye out for more of these, but if anyone is interested in a study of Infographics vs Intergraphics then get in touch with me, I’d love to try that out and I’m sure there’s some awesome data to back me up.
What do you all think? Will you be trying out an Intergraphic in your next content push? Do you think it’s just a fad that will never surpass Infographics? Leave a comment or tweet me and let me know your thoughts!